A Tale of Three Commercials

Saturday, January 6. 2007
A Tale of Three Commercials
 
I've been fooling around with this for a while but I thought I'd put up what is done so far. There are three commercials combined in this clip: 1) 60 second national Acura "Dreamer" spot 2) 30 second local Acura spot 3) 30 second spot that's my take on the theme.
Download Here: Three Commercials
As you'll see, the national spot is one of the best I've seen for Acura since the infamous "Hot Wheels" Integra commercial from 1994. Our local commercial was filmed by director James Serreno. He combined elements from the national spot into his commercial along with some local talent. He used a digital SLR shooting about 5 frames/second
My take re-uses two clips from the local spot (the showroom scenes), a few from the national spot, plus a bunch of odds and ends that were sitting on my hard drive that I'd shot for my various video projects. I filmed only three new sequences and they are the two time lapse sequences at the beginning and the one at the end. The music on my clip is stock audio footage from the Acura media kit.
Why did I do this? Why not? It was a fun exercise and really interesting to see how hard it is to get a message across in only 30 seconds. Most of my footage is shot with my MiniDV camcorder. I used Vegas 6 to edit the clip and played with color saturation and contrast to give it a similar "over exposed" feel as the others.